Birthday flow
Birthday flow (birthday email)
Email Marketing
A birthday flow is an automated message, often with a gift or reward, sent to customers on or before their birthday.
What is Birthday flow?
Birthday messages feel personal and usually get warm responses. You need a birth date, collected through a form, the customer account or a loyalty program.
Make it a gift, not a pitch: a discount, free shipping or bonus loyalty points, with a few days to use it.
In SmartyTap, the birthday flow is live and can pair an email with loyalty points on the day.
Example
On her birthday, a loyalty member gets 200 bonus points and an email: "Happy birthday, Maya. Your points are waiting."
Why Birthday flow Matters
It's one of the few marketing messages customers are glad to get.
Birthday flow FAQ
How do I collect birthdays?
Ask in a signup form or loyalty profile, with a reason: "we'll send you a gift." Month and day are enough.
Should birthday messages include a discount?
Usually some gift: a discount, free shipping or points. It's what makes the message welcome.
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