Reactivation
Subscriber Reactivation
Retention
The process of re-engaging churned subscribers to resume their subscription. Often involves win-back campaigns and special offers.
What is Reactivation?
Reactivation campaigns target former subscribers to bring them back. Since these customers already know your product, they're often easier to convert than new prospects.
Win-back strategies:
- Special comeback offers or discounts
- Product update announcements
- Personalized "we miss you" campaigns
- Surveys to understand why they left
- Addressing the specific reason they churned
Best practices:
- Segment by churn reason
- Wait appropriate time (30-90 days)
- Highlight new features or improvements
- Offer easy one-click resubscribe
- Create urgency with limited-time offers
Why Reactivation Matters
Churned customers have lower acquisition costs and higher conversion rates than cold prospects.
Explore More Terms
Browse our complete glossary of e-commerce and subscription terms.
