Reactivation campaigns target former subscribers to bring them back. Since these customers already know your product, they're often easier to convert than new prospects. Win-back strategies: - Special comeback offers or discounts - Product update announcements - Personalized "we miss you" campaigns - Surveys to understand why they left - Addressing the specific reason they churned Best practices: - Segment by churn reason - Wait appropriate time (30-90 days) - Highlight new features or improvements - Offer easy one-click resubscribe - Create urgency with limited-time offers