Trial period
Subscriptions
A limited time when customers can try a product or service, free or discounted, before a paid subscription begins.
For example, a software add-on offers a 14-day free trial. A customer who signs up on March 1 is charged the regular price on March 15 unless they cancel before then.
Trials lower the risk of trying something new, but they only pay off if the first weeks show customers real value.
Browse our complete glossary of e-commerce and subscription terms.
