Subscriptions

Pause

Pause Subscription

The ability to temporarily suspend a subscription for a specified period without fully canceling. Helps retain customers who need a break.

What is Pause?

Pause functionality allows subscribers to temporarily halt their subscription for a set period. It's a powerful alternative to cancellation for customers who need a break. Common pause options: - Pause for 1-3 months - Pause until a specific date - Pause indefinitely (manual resume) Best practices: - Offer pause prominently in cancellation flow - Set maximum pause duration - Send reminders before subscription resumes - Easy resume process - Maintain customer data and preferences Offering pause can convert 15-25% of would-be cancellations into pauses.

Why Pause Matters

Pause gives customers a middle ground between continuing and canceling, significantly reducing permanent churn.

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