Phygital subscription

"Phygital" blends the words physical and digital. The physical part is usually a product that ships on a schedule. The digital part is something customers use between deliveries, like an app, tutorials, a community or a member area. Why brands do it: a physical product alone can be copied or bought elsewhere. Pairing it with digital content gives subscribers more reasons to stay, and gives the brand more touchpoints between orders. Access to the digital side is usually tied to the subscription, so it ends when the subscription does.