Subscriber churn

Subscriber churn has two sources. Voluntary churn is when a subscriber chooses to cancel, for example because they have too much product or want to save money. Involuntary churn is when a subscription ends because payments fail and are never recovered. Each needs a different fix. Voluntary churn is reduced with flexibility (skip, swap, pause) and a cancellation flow that offers the right reason to stay. Involuntary churn is reduced with smart payment retries and easy card updates. Chargezen's churn tools cover both, plus win-back campaigns for subscribers who already left.