Retention

Customer winback

Bringing former customers or subscribers back, usually with a personal offer and an easy way to restart.

What is Customer winback?

Win-back campaigns work best when they use what the customer bought and why they left, and when reactivation takes one click with no login.

Former subscribers already know and trust your brand, so they are often cheaper to win back than new customers are to acquire.

Subscriber churn

Retention

Subscription cancellation flow

Retention

Chargezen helps you monitor and optimize metrics like Customer winback automatically.

Subscriber churn

Subscription cancellation flow

Browse our complete glossary of e-commerce and subscription terms.