Customer winback
Retention
Bringing former customers or subscribers back, usually with a personal offer and an easy way to restart.
For example, a brand emails 1,000 former subscribers with an offer based on why each one left. If 50 restart at $30 a month, that is $1,500 in recovered monthly revenue from customers it did not have to find again.
Former subscribers already know and trust your brand, so they are often cheaper to win back than new customers are to acquire.
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