Say thank you while the order still feels new.
A thank-you email flow starts when a Shopify order is created, waits as long as you like, and sends a note in your own words, from your own sender.
- trigger
- Order created
- trigger
- per flow
- Once per order
- per flow
- every order or first only
- Your choice
- every order or first only
What is a thank-you email flow?
A thank-you email flow sends a personal note after a customer places an order, separate from Shopify’s receipt. In SmartyTap it starts on the Order created trigger, can be limited to certain orders with trigger filters, and sends once per order.
Anatomy of the flow.
The settings we suggest, and why.
| Part | Setting | Why |
|---|---|---|
| Trigger | Order created | Starts as soon as Shopify reports the order. Use Order paid instead if you take payments that clear later. |
| Trigger filters | Optional: order total at least an amount, or SKUs include a product | Thank big orders, or customers who bought a certain product, in their own way. |
| Profile filters | Optional: can receive email marketing is true | Only if the email promotes something. A plain thank-you can skip it. |
| Re-entry | Allow every time, or no re-entry for a first-order thank-you | No re-entry sends it the first time this flow sees the customer order. |
| Step 1 | Time delay: 1 to 3 hours | Lets Shopify’s receipt arrive first, so yours reads as a note, not a duplicate. |
| Step 2 | The thank-you itself. | |
| Step 3 (optional) | Add order tags: thank-you-sent | Your team and other apps can see the email went out. |
| Email type | Transactional for a plain thank-you; marketing if it suggests products | Promotional content needs marketing consent. |
How to set it up.
- 1
Choose Order created
Start a flow in SmartyTap and pick the Order created trigger. Add filters if only some orders should get it.
- 2
Set re-entry
Every order, or only the first time a customer enters.
- 3
Add a wait and the email
A short delay, then an Email step with your sender, subject and body.
- 4
Preview and turn on
Check the email with sample data, then turn the flow on.
Example email.
An outline to adapt. Tokens in braces fill in for each customer.
- Subject
- Thank you, {{ profile.first_name }}
- Preview text
- A quick note from the people who packed your order.
- Opening
- Thank the customer by name and say who you are, in one or two plain sentences.
- Middle
- What happens next with the order, and one tip for getting the most from what they bought.
- Close
- How to reach a person if anything’s wrong, signed by someone real at {{ shop.name }}.
- Footer
- Your mailing address. Marketing emails also need {{ unsubscribe_url }}.
What makes it work.
Don’t repeat the receipt
Shopify already sends order details. Use this email for the human part.
Keep selling separate
If you want to suggest products, mark the email as marketing, or add a second marketing email after a longer wait.
Tag what you send
An Add order tags step leaves a mark on the order that your team can filter on.
Let every order start the right email.
Flows, campaigns, forms and customer data in one app, on the same customer record as the rest of Chargezen.
- Starter $20 a month
- Pro $199 a month
- Same features on both plans
Common questions
A thank-you email flow sends a personal note after a customer orders, separate from Shopify’s receipt. In SmartyTap it starts on the Order created trigger and sends once per order.
Yes. Set re-entry to no re-entry, and the flow sends only the first time it sees a customer order. Customers who ordered before you turned the flow on can still get it on their next order.
A plain thank-you about the order can be transactional. If it suggests products or offers a discount, mark it as marketing so only customers who agreed to marketing get it.
No. SmartyTap starts one run per order per flow, so repeated or late order events don’t send it again.
SmartyTap Starter is $20 a month for 2,500 contacts and 25,000 emails. Pro is $199 a month, or $1,990 a year, for 25,000 contacts and 250,000 emails. Flows are included in both plans.
Keep exploring SmartyTap.
