Follow up once the box is on its way.
Shopify’s shipping confirmation carries the tracking link. This flow sends what comes next: how to use the product, what to expect, and later, a nudge to reorder.
- trigger
- Order fulfilled
- trigger
- a trigger of its own
- Partial too
- a trigger of its own
- in minutes, hours or days
- Waits
- in minutes, hours or days
What is a fulfilled order email flow?
A fulfilled order email flow sends a follow-up after an order ships. In SmartyTap it starts when Shopify marks an order fulfilled, or partially fulfilled with its own trigger, and can wait days before the next email.
Anatomy of the flow.
Settings for a shipped-order follow-up.
| Part | Setting | Why |
|---|---|---|
| Trigger | Order fulfilled (or Order partially fulfilled) | Fulfilled starts once every item has shipped; partially fulfilled starts when only some have. |
| Trigger filters | Optional: SKUs include a product | Send care tips only for the products that need them. |
| Profile filters | For the reorder email: can receive email marketing is true | The reorder nudge is marketing; the what-to-expect email isn’t. |
| Re-entry | Allow every time | Every shipped order gets its own follow-up. |
| Step 1 | Email (transactional): what to expect | How to use or care for what they bought. |
| Step 2 | Time delay: days, matched to how long the product lasts | The reorder email should arrive around when they run low. |
| Step 3 | Email (marketing): reorder nudge | A reminder with a link back to the store. |
How to set it up.
- 1
Choose Order fulfilled
Or Order partially fulfilled for split shipments.
- 2
Filter by product
Optional: only orders whose SKUs include the products this email is about.
- 3
Add the emails and waits
A transactional follow-up first, then a delay and a marketing reorder email.
- 4
Preview and turn on
Check both emails with sample data, then turn the flow on.
Example email.
The first, transactional email. Tokens fill in for each customer.
- Subject
- Your order is on its way, {{ profile.first_name }}
- Preview text
- Three things to know before it arrives.
- Body
- A short note that it shipped (the tracking link is in Shopify’s confirmation), then how to unpack, use or store the product.
- Help
- Where to ask a question, and how returns work.
- Footer
- {{ shop.name }}, {{ shop.address }}.
What makes it work.
Don’t compete with tracking
Shopify already sends the tracking link. Add what Shopify’s email doesn’t say.
Split by product
A Split on the order’s SKUs sends different care tips for different products in one flow.
Time the reorder
Set the wait from how long the product usually lasts, not a round number.
Let every order start the right email.
Flows, campaigns, forms and customer data in one app, on the same customer record as the rest of Chargezen.
- Starter $20 a month
- Pro $199 a month
- Same features on both plans
Common questions
A fulfilled order email flow sends a follow-up after an order ships. In SmartyTap it starts when Shopify marks the order fulfilled, or partially fulfilled with its own trigger.
No. Shopify’s shipping confirmation carries tracking. Use this flow for what to expect, care tips and a later reorder reminder.
Use the Order partially fulfilled trigger for the first part, and Order fulfilled for when everything has shipped. They are separate triggers, so you can run one flow or both.
Yes. Filter the trigger on SKUs, or add a Split that checks the order’s SKUs and sends each path its own email.
SmartyTap Starter is $20 a month for 2,500 contacts and 25,000 emails. Pro is $199 a month, or $1,990 a year, for 25,000 contacts and 250,000 emails. Flows are included in both plans.
Keep exploring SmartyTap.
