Wichtige Kennzahlen

{
  "metric": "total_revenue",
  "definition": "Sum of all order totals (after discounts, before shipping/tax)",
  "calculation": "SUM(order_subtotal) for completed orders",
  "good_for": "Overall business health",
  "benchmark": "Varies by industry"
}

{
  "metric": "checkoutos_revenue",
  "definition": "Revenue from products added via CheckoutOS features",
  "includes": [
    "Post-purchase upsell revenue",
    "Bundle product revenue",
    "Subscription conversion value"
  ],
  "excludes": [
    "Original cart items",
    "Non-CheckoutOS upsells"
  ]
}

{
  "metric": "revenue_per_visitor",
  "calculation": "Total Revenue / Total Checkout Visitors",
  "example": {
    "total_revenue": 127450,
    "visitors": 15420,
    "rpv": 8.27
  },
  "why_it_matters": "Accounts for both conversion rate and AOV changes"
}

{
  "metric": "average_order_value",
  "calculation": "Total Revenue / Number of Orders",
  "variants": {
    "baseline_aov": "Orders without CheckoutOS features",
    "enhanced_aov": "Orders with CheckoutOS features",
    "aov_lift": "(Enhanced - Baseline) / Baseline * 100"
  },
  "example": {
    "baseline": 78.20,
    "enhanced": 94.50,
    "lift": "20.8%"
  }
}

{
  "metric": "checkout_conversion_rate",
  "calculation": "Completed Orders / Checkout Started * 100",
  "benchmarks": {
    "poor": "< 45%",
    "average": "45-55%",
    "good": "55-65%",
    "excellent": "> 65%"
  }
}

{
  "metric": "upsell_acceptance_rate",
  "calculation": "Upsells Accepted / Upsells Shown * 100",
  "benchmarks": {
    "poor": "< 10%",
    "average": "10-15%",
    "good": "15-25%",
    "excellent": "> 25%"
  },
  "factors": [
    "Offer relevance",
    "Discount attractiveness",
    "Product fit",
    "Timing"
  ]
}

{
  "metric": "bundle_attachment_rate",
  "calculation": "Orders with Bundles / Total Orders * 100",
  "benchmarks": {
    "average": "5-10%",
    "good": "10-20%",
    "excellent": "> 20%"
  }
}

{
  "engagement_metrics": {
    "upsell_ctr": {
      "definition": "Clicks on upsell 'Add' button / Views",
      "good": "> 20%"
    },
    "bundle_ctr": {
      "definition": "Bundle builder interactions / Views",
      "good": "> 15%"
    },
    "extension_ctr": {
      "definition": "Clicks on extension elements / Views",
      "good": "Varies by extension"
    }
  }
}