Conversational commerce
Conversational commerce
Communication
Selling and serving customers through conversations, such as text, chat, WhatsApp or voice, often with AI.
What is Conversational commerce?
Conversational commerce lets customers shop, ask questions and manage orders by chatting instead of clicking through pages. It covers product recommendations in chat, order updates by text, subscription changes by message and support over the phone.
AI makes it practical at scale. An AI agent can answer product questions, look up orders and make account changes in real time, and hand the conversation to a person when needed. Text and WhatsApp marketing need prior opt-in. Chargezen Concierge answers on website chat, text, WhatsApp, email and phone with one memory of each customer.
Example
For example, a subscriber texts "skip my next order" and an AI agent makes the change instantly. A minute later they ask to add a bag of decaf to the order after that, and the agent adds it.
Why Conversational commerce Matters
Customers already message friends all day. Letting them buy and get help the same way removes steps between wanting and doing.
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