Post-purchase flow
Post-purchase flow (after-purchase flow)
Email Marketing
A post-purchase flow is a set of automated messages after an order that thank the customer, help them use the product and lead to the next purchase.
What is Post-purchase flow?
The weeks after a first order decide whether a customer buys again. A post-purchase flow fills that gap with useful messages, not just promos.
Typical steps: thank you, how to use or care for the product, a review request, cross-sells that fit what they bought, and a reorder reminder timed to when the product runs out.
In SmartyTap, the after-purchase flow is live, alongside order flows for thank-you, shipping, tag and refund emails.
Example
Day 1: thank you. Day 7: "how to get the best from your new pan." Day 21: matching lids. Day 60: "time for a new set of liners?"
Why Post-purchase flow Matters
A second order is the hardest to win, and this flow is built to win it.
Post-purchase flow FAQ
Is a post-purchase email transactional?
The order confirmation is. Cross-sells and review requests are marketing and need consent.
When should the reorder reminder go out?
A few days before the product usually runs out. For a 30-day supply, around day 25.
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