Skip rate

Skip rate tracks how often subscribers choose to miss an order instead of receiving it. A skip keeps the subscription alive, but the order, and its revenue, doesn't happen. Why skips are good news and bad news: - Good: a subscriber who skips is still a subscriber. A one-tap skip is often what stops a cancellation when someone has too much product. - Bad: a rising skip rate can be an early sign that a schedule is too frequent, the product isn't being used, or interest is fading. What to look for: - Repeated skips by the same subscriber. Two or three in a row often come before a cancel. - Skips by product and frequency. If a monthly plan for a product that lasts six weeks gets skipped a lot, offer a 6-week option. - Seasonal patterns, such as summer or holiday travel. How to respond: - Suggest a slower frequency to subscribers who skip often. - Send a "running low?" message with a ship-now option when someone has skipped for a while. - Make skipping easy anyway. Hiding it pushes people to cancel. How Chargezen handles it: subscribers skip from the customer portal or a one-tap link in your emails, and a workflow can follow up automatically when someone skips an order.