Cancellation save rate
Retention
The share of subscribers who start to cancel but stay after seeing an offer, such as a pause, skip, swap or discount.
In June, 400 subscribers started to cancel. 72 paused, 40 skipped an order and 24 swapped products. The save rate is 136 ÷ 400 = 34%.
Keeping a subscriber who was about to leave costs far less than winning a new one.
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