Lifecycle marketing
Lifecycle marketing
Retention
Lifecycle marketing is sending each customer messages that match where they are in their relationship with you, from new subscriber to loyal buyer to lapsed.
What is Lifecycle marketing?
Lifecycle marketing maps flows and segments to stages: acquire (welcome), convert (abandoned checkout, browse), grow (post-purchase, cross-sell, loyalty), retain (replenishment, subscription saves) and win back (lapsed buyers).
It's mostly automation. Each stage gets a flow, and campaigns fill the gaps.
In SmartyTap, welcome, abandoned checkout, browse abandonment, after-purchase, back-in-stock, birthday and win-back flows cover the core stages, and subscription and loyalty data sit on the same customer record.
Example
A pet food brand runs a welcome flow, a first-order follow-up, a reorder reminder at day 25, a subscription offer after the second order and a win-back at day 90.
Why Lifecycle marketing Matters
Customers at different stages need different messages; one blast for everyone fits nobody.
Lifecycle marketing FAQ
Is lifecycle marketing the same as retention marketing?
Retention is part of it. Lifecycle covers the whole journey, including the first purchase.
Where should I start with lifecycle marketing?
Welcome, abandoned checkout and post-purchase flows cover the biggest gaps for most stores.
Explore More Terms
Browse our complete glossary of e-commerce and subscription terms.
