Remind shoppers about the product they almost bought.
When a known shopper views a product and leaves, SmartyTap waits, checks they still haven’t ordered, and sends one helpful email about that product.
- trigger
- Viewed Product
- trigger
- only
- Known shoppers
- only
- once they order
- Stops
- once they order
What is a browse abandonment email?
A browse abandonment email reminds a shopper about a product they viewed but didn’t add to cart or buy. In SmartyTap it starts on the Viewed Product event from the Chargezen pixel, reaches only shoppers who are already contacts, and stops if they order.
Anatomy of the flow.
The settings we suggest, and why.
| Part | Setting | Why |
|---|---|---|
| Trigger | Viewed Product | Recorded by the Chargezen pixel on your Shopify store. Anonymous visitors never enter. |
| Trigger filters | Optional: product type, vendor or title | Skip products that don’t need a reminder, like gift cards. |
| Profile filters | Placed an order zero times since starting this flow; added to cart zero times since starting this flow | Buyers leave the flow, and shoppers who carted are left to your cart flow. |
| Re-entry | Allow again after 30 days | Someone who browses often isn’t emailed on every visit. |
| Step 1 | Time delay: a few hours | Gives them time to come back on their own. |
| Step 2 | Email (marketing) | Storefront flows send marketing email only, so it reaches people who agreed to it. |
| Smart Sending | On: skip people emailed in the last 16 hours | Keeps this email from landing on top of a campaign. |
How to set it up.
- 1
Install the pixel
The Chargezen pixel records product views on your Shopify store.
- 2
Choose Viewed Product
Add the exit filters and set re-entry to 30 days.
- 3
Wait, then email
A delay of a few hours, then one email about the product.
- 4
Preview and turn on
Check it with a sample product, then turn it on.
Example email.
One email, about one product. Tokens fill in from the product they viewed.
- Subject
- Still thinking about {{ product.title }}?
- Preview text
- A few answers that might help.
- Body
- Name the product, answer the question people most often ask before buying it, and link back with {{ product.url }}.
- Offer
- Optional. Most stores don’t need a discount here; a useful answer does more.
- Footer
- {{ shop.address }} and {{ unsubscribe_url }}, required for marketing email.
What makes it work.
One product, one email
Keep it about the product they viewed. A catalog of suggestions reads like a newsletter.
Let the cart flow win
If they added to cart, your abandoned checkout flow is the better message.
Don’t chase
A 30-day re-entry period keeps regular visitors from feeling watched.
Let every order start the right email.
Flows, campaigns, forms and customer data in one app, on the same customer record as the rest of Chargezen.
- Starter $20 a month
- Pro $199 a month
- Same features on both plans
Common questions
A browse abandonment email reminds a shopper about a product they viewed but didn’t buy. In SmartyTap it starts on the Viewed Product event from the Chargezen pixel and stops if the shopper orders.
Only shoppers SmartyTap already knows as contacts, with marketing email consent. Anonymous visitors never enter the flow.
Browse abandonment starts when someone views a product. Abandoned cart and checkout flows start when they add to cart or begin checkout, which shows stronger intent.
That is your re-entry setting. We suggest allowing re-entry only after 30 days.
SmartyTap Starter is $20 a month for 2,500 contacts and 25,000 emails. Pro is $199 a month, or $1,990 a year, for 25,000 contacts and 250,000 emails. Flows are included in both plans.
Keep exploring SmartyTap.
