Benchmarks and insights

Two places help you decide what to work on. Benchmarks puts your numbers next to a published industry reference. Insights ranks what needs attention across your dashboards, money at stake first.

The cards cover:

• % of checkout orders with a subscription
• Active churn: subscribers who cancelled.
• Passive churn: subscriptions lost to payments that never went through.
• AOV: average order size.
• Renewal rate, Payment error rate and Recovery rate.

Open Subscriptions → Analytics → AI Insights. The page lists what needs attention, with totals for Insights, Critical, Revenue at risk and Retention and growth. Filter by All insights, Revenue at risk, Growth, Retention or Outlook, and dismiss a card once you've dealt with it.

• Where the numbers come from: every figure comes from the dashboard that shows it: order errors, cancellations, renewals, cohorts, checkout and upcoming orders.
• What's compared: the last 30 days against the 30 before, and last month against the Benchmarks reference.
• How they're ranked: money at stake first, then the largest gaps, then what's coming up.
• How fresh: rebuilt daily and whenever you choose Refresh.

Each insight has a button to the place to act on it, such as Review order errors, Review churn, Review renewals, Open cohorts, View upcoming orders, Review cancellation offers or Open upsell analytics.

That category has no finding right now. Switch the filter to All insights, or choose Refresh after a busy day of renewals.

Use the medians as a rough guide and watch your own trend on the dashboards with Compare to: Previous period.

• Subscription analytics
• Glossary: churn rate, average order value, renewal rate.