Program Setup

Setting up your affiliate program in Spark! involves configuring your program identity, default terms, and affiliate experience. This guide walks through each setting.

Define how your program appears to affiliates:

• Program Name — e.g., "Brand Partners Program"
• Logo — Displayed in the affiliate portal header
• Brand Colors — Customize the portal to match your brand
• Support Email — Where affiliates can reach you

Customize what information you collect from applicants:

• Required Fields — Name, email, and website/social handles
• Optional Fields — Add custom questions like "How did you hear about us?"
• Terms & Conditions — Upload your affiliate agreement for acceptance
• Tax Information — W-9 collection for US affiliates (required for $600+/year)

Spark! sends automated emails at key moments. Customize these templates:

• Application Received — Confirmation when someone applies
• Application Approved — Welcome email with login credentials
• Application Rejected — Polite decline with optional reason
• Commission Earned — Notification when a sale is attributed
• Payout Sent — Confirmation when funds are transferred

Configure how conversions are tracked:

• Attribution Model — First-touch, last-touch, or custom (Pro feature)
• Cookie Type — First-party (recommended) or third-party
• Cross-Device Tracking — Enable if you have customer accounts
• Conversion Window — How long after click to attribute (same as cookie duration)