Social Listening Overview
Monitor brand mentions and collect UGC across social platforms
Last updated: 2026-01-19
Social Listening monitors the internet 24/7 for mentions of your brand, products, and campaigns. Capture organic content, track sentiment, and never miss an opportunity to engage with creators.
Untagged Mentions
Spark! detects mentions even when creators forget to tag your brand. Visual AI identifies your products in images, and text analysis catches brand name variations.
Monitored Platforms
Platforms
- Instagram — Posts, Stories, Reels, Comments
- TikTok — Videos, Comments, Sounds
- YouTube — Videos, Shorts, Comments
- Twitter/X — Tweets, Replies, Threads
- Pinterest — Pins, Comments
- Facebook — Public posts, Groups (with access)
- Blogs — WordPress, Substack, Medium, and more
Key Features
Brand Mention Detection
Find all mentions of your brand across platforms
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UGC Collection
Save and organize user-generated content
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Sentiment Analysis
Understand if mentions are positive, negative, or neutral
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Competitor Monitoring
Track mentions of competitor brands too
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What Gets Detected
- Direct @mentions — When creators tag your account
- Hashtags — Your brand and campaign hashtags
- Text mentions — Brand name in captions, even without tags
- Visual mentions — Your products visible in images/video
- Link shares — When your website is shared
- Reviews — Product reviews mentioning your brand
Alerts & Notifications
Get notified about important mentions:
- High-follower creator mentions (configurable threshold)
- Viral content featuring your brand
- Negative sentiment mentions
- Competitor mentions
- Daily/weekly mention digests
Next Steps
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