Creator Discovery Overview
Find and recruit the perfect creators for your brand
Last updated: 2026-01-19
Creator Discovery helps you find influencers and content creators who match your brand. Search a database of 38M+ creators, evaluate audience fit, and recruit partners at scale.
Spark!'s Discovery Agent uses AI to analyze creator content, audience demographics, and engagement patterns to recommend the best matches for your brand.
Discovery Features
AI-Powered Search
Natural language search across 38M+ creators
Audience Fit Scoring
Evaluate how well a creator's audience matches your customers
Lookalike Discovery
Find creators similar to your top performers
Outreach Automation
AI-powered personalized outreach campaigns
Supported Platforms
Search creators across all major platforms:
Platforms
- Instagram — Posts, Reels, Stories
- TikTok — Videos, Lives
- YouTube — Videos, Shorts
- Twitter/X — Tweets, Threads
- Pinterest — Pins, Boards
- Blogs — WordPress, Substack, Medium
Search Filters
Narrow your search with powerful filters:
- Follower Count — Nano (1K-10K) to Celebrity (1M+)
- Engagement Rate — Minimum engagement threshold
- Location — Country, state/province, or city
- Language — Content and audience language
- Niche/Category — Fashion, fitness, food, tech, etc.
- Audience Demographics — Age, gender, interests
- Content Type — Video, photo, text
- Brand Safety — Exclude controversial content
Creator Profiles
View detailed profiles for any creator:
- Cross-platform presence and links
- Follower growth trends
- Engagement metrics by content type
- Audience demographics breakdown
- Brand mentions and sponsorship history
- Content samples and top posts
- Contact information (email, agent)
Next Steps
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Need more help? Contact support