Creator Discovery Overview
Find and recruit the perfect creators for your brand
Last updated: 2026-01-19
Creator Discovery helps you find influencers and content creators who match your brand. Search a database of 38M+ creators, evaluate audience fit, and recruit partners at scale.
AI-Powered
Spark!'s Discovery Agent uses AI to analyze creator content, audience demographics, and engagement patterns to recommend the best matches for your brand.
Discovery Features
AI-Powered Search
Natural language search across 38M+ creators
Audience Fit Scoring
Evaluate how well a creator's audience matches your customers
Lookalike Discovery
Find creators similar to your top performers
Outreach Automation
AI-powered personalized outreach campaigns
Supported Platforms
Search creators across all major platforms:
Platforms
- Instagram — Posts, Reels, Stories
- TikTok — Videos, Lives
- YouTube — Videos, Shorts
- Twitter/X — Tweets, Threads
- Pinterest — Pins, Boards
- Blogs — WordPress, Substack, Medium
Search Filters
Narrow your search with powerful filters:
- Follower Count — Nano (1K-10K) to Celebrity (1M+)
- Engagement Rate — Minimum engagement threshold
- Location — Country, state/province, or city
- Language — Content and audience language
- Niche/Category — Fashion, fitness, food, tech, etc.
- Audience Demographics — Age, gender, interests
- Content Type — Video, photo, text
- Brand Safety — Exclude controversial content
Creator Profiles
View detailed profiles for any creator:
- Cross-platform presence and links
- Follower growth trends
- Engagement metrics by content type
- Audience demographics breakdown
- Brand mentions and sponsorship history
- Content samples and top posts
- Contact information (email, agent)
Next Steps
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Need more help? Contact support