Discovery Agent

The Discovery Agent continuously searches for creators who match your brand, analyzing content, audience demographics, and engagement patterns across a database of 38M+ profiles. It surfaces the best opportunities so you can build a high-performing affiliate roster.

The Discovery Agent runs continuously in the background, performing these tasks:

• Daily Database Scans — Searches 38M+ creator profiles for new matches
• Content Analysis — Evaluates recent posts for brand alignment and quality
• Audience Evaluation — Analyzes follower demographics against your customer profile
• Competitor Monitoring — Identifies creators mentioning your competitors
• Brand Mention Detection — Finds creators already talking about your brand
• Lookalike Discovery — Finds creators similar to your top performers
• Prioritized Recommendations — Generates ranked lists based on fit scores

Configure the Discovery Agent to match your ideal affiliate profile. Access settings at AI → Agent Insights → Discovery Agent → Settings.

Set minimum and maximum follower counts to target the right creator tier:

• Nano (1K-10K) — High engagement, niche audiences, lower reach
• Micro (10K-100K) — Balanced engagement and reach, often best ROI
• Mid-tier (100K-500K) — Broader reach, established credibility
• Macro (500K-1M) — Large audiences, brand awareness plays
• Mega (1M+) — Celebrity-level reach, premium partnerships

Default: 5,000 - 500,000 followers (optimized for micro and mid-tier)

Select which platforms to search. Enable multiple platforms for broader discovery:

• Instagram — Posts, Reels, Stories analysis
• TikTok — Video content and engagement patterns
• YouTube — Long-form content, tutorials, reviews
• Twitter/X — Text-based influence, thought leadership
• Pinterest — Visual content, lifestyle and product pins
• Blogs — WordPress, Substack, Medium, personal sites

Default: Instagram, TikTok, YouTube enabled

Prioritize creators who produce specific content types:

• Video (Short-form) — Reels, TikToks, Shorts
• Video (Long-form) — YouTube videos, IGTV
• Photo/Image — Static posts, carousels
• Written/Blog — Articles, reviews, tutorials
• Live Content — Streams, live shopping

Define which content categories are relevant to your brand:

• Primary Niches — Must create content in these categories
• Secondary Niches — Bonus points if they cover these topics
• Excluded Niches — Never recommend creators in these categories

Categories include: Beauty, Fashion, Fitness, Health & Wellness, Food & Beverage, Tech & Gadgets, Home & Lifestyle, Parenting, Travel, Gaming, Finance, and 50+ more.

• Creator Location — Where the creator is based
• Audience Location — Where their followers are located
• Language — Primary content language

Tip: For best results, align audience location with your shipping regions.

• Minimum Engagement Rate — Default: 2% (varies by platform)
• Comment Quality — AI evaluates comment authenticity
• Growth Trend — Prefer growing accounts vs. declining

Automatically exclude creators who match certain criteria:

• Already in Program — Skip existing affiliates
• Previously Rejected — Don't resurface rejected creators
• Competitor Affiliates — Exclude known competitor partners
• Keyword Blocklist — Exclude based on bio or content keywords
• Brand Safety — Filter controversial or inappropriate content

Every discovered creator receives a fit score from 0-100. The score is calculated using multiple weighted factors:

• Audience Match (30%) — How well their audience matches your customer demographics
• Content Relevance (25%) — Alignment between their content and your products
• Engagement Quality (20%) — Authentic engagement, not just volume
• Brand Affinity (15%) — Prior mentions of your brand or similar brands
• Historical Performance (10%) — If lookalike to successful affiliates

• 90-100 (Excellent) — Highly likely to convert and perform well
• 75-89 (Strong) — Good match, worth pursuing
• 60-74 (Moderate) — Potential fit, review carefully
• 40-59 (Weak) — Limited alignment, consider if niche is valuable
• Below 40 — Not recommended, filtered by default

Default threshold: Only creators with 60+ scores appear in recommendations. Adjust this in settings.

Discovered creators appear in your recommendation queue, accessible at AI → Discovery Agent → Recommendations. Each recommendation includes:

• Profile Summary — Name, handle, bio, profile image
• Platform Presence — Followers on each platform, growth trend
• Engagement Metrics — Engagement rate, average likes/comments
• Fit Score — Overall score with breakdown by factor
• Content Samples — 3-6 recent posts for quick review
• Audience Insights — Demographics, location, interests

Each recommendation includes an explanation of why the creator was suggested:

• Key factors that contributed to the fit score
• Specific content that triggered the match
• Comparison to your successful affiliates (if applicable)
• Any potential concerns or considerations

• Approve — Add to recruitment list, optionally trigger Outreach Agent
• Reject — Remove from queue, won't be suggested again
• Save for Later — Keep in separate list for future consideration
• View Full Profile — Open detailed creator analysis
• Start Outreach — Immediately begin Outreach Agent sequence

Configure what happens automatically when high-fit creators are discovered. Set these in Discovery Agent → Settings → Automations.

• Trigger: Fit score above threshold (configurable, e.g., 85+)
• Action: Auto-add to a specified recruitment list
• Use case: Build curated lists for different campaigns

• Trigger: Fit score above threshold (configurable, e.g., 90+)
• Action: Automatically start Outreach Agent recruitment sequence
• Settings: Select sequence template, set daily limits
• Safeguard: Maximum 25 auto-outreach per day (configurable)

• Trigger: VIP discovery (e.g., 100K+ followers with 90+ score)
• Action: Send Slack message or email to team
• Use case: Ensure high-value prospects get immediate attention

• Trigger: Creator already mentions your brand + high fit score
• Action: Send program invitation directly
• Use case: Fast-track existing brand fans into your affiliate program

One of the Discovery Agent's most powerful features is finding creators similar to your top performers. Here's how it works:

1. Identify Top Performers — System analyzes your highest-converting affiliates
2. Extract Patterns — Content style, audience demographics, engagement patterns
3. Search Database — Find creators matching those patterns who aren't affiliates yet
4. Score Similarity — Rank by how closely they match your winners

Track the Discovery Agent's effectiveness with these metrics, available in the Analytics → AI Performance dashboard:

The agent learns from every approve/reject decision. For best results:

• Review recommendations daily during the first 2 weeks
• When rejecting, select a reason from the dropdown (helps training)
• Approve creators you'd consider, even if you're not ready to outreach yet
• Use "Save for Later" sparingly—it doesn't train the model

Start with default settings, then adjust based on volume and quality:

• Too many recommendations? — Raise minimum fit score threshold
• Too few recommendations? — Lower thresholds or expand platforms
• Wrong creator types? — Refine niche categories and exclusions

Start with manual approvals, then enable automations as you trust the system:

1. Week 1-2: Review all recommendations manually
2. Week 3-4: Enable auto-add to list for 90+ scores
3. Month 2+: Consider auto-outreach for highest scores

• Check if filters are too restrictive (especially follower range)
• Verify niche categories are configured
• Ensure platforms are enabled
• Lower minimum fit score threshold temporarily

• Add keywords to exclusion list
• Tighten niche categories
• Reject poor matches with detailed feedback
• Check if brand safety filters need adjustment

• Agent scans daily; new creators appear continuously
• Enable more platforms for broader discovery
• Check if your criteria is too narrow for the database

Access Discovery Agent programmatically via the Spark! API:

• GET /ai/discovery/recommendations — Fetch pending recommendations
• POST /ai/discovery/recommendations/:id/approve — Approve a creator
• POST /ai/discovery/recommendations/:id/reject — Reject a creator
• GET /ai/discovery/settings — Get current configuration
• PUT /ai/discovery/settings — Update configuration

See the API Reference for full documentation.