Lookalike Discovery

Lookalike Discovery finds creators who are similar to your existing top-performing affiliates. It's the fastest way to scale a working creator strategy.

1. Select one or more of your top-performing affiliates
2. Spark! analyzes their profile, content, and audience
3. The AI finds creators with similar characteristics
4. Results are ranked by similarity score

Lookalike matching considers:

• Content Style — Visual aesthetics, posting frequency, content types
• Audience Overlap — Shared followers and interests
• Niche Alignment — Topic and category similarity
• Engagement Patterns — Similar engagement rates and types
• Brand Affinity — Works with similar brands
• Follower Demographics — Matching audience profiles

1. Navigate to Creator Discovery → Lookalike
2. Select source creators (existing affiliates or any creator)
3. Adjust similarity threshold (higher = more similar, fewer results)
4. Apply additional filters if needed
5. Review and save matching creators

Don't have existing affiliates? Find lookalikes from:

• Competitor Affiliates — Enter a competitor's creator partnerships
• Industry Leaders — Find creators similar to niche celebrities
• Ideal Profile — Describe your ideal creator and find matches