Gifting Workflows
Create and manage product seeding campaigns
Last updated: 2026-01-19
Gifting workflows automate the process of sending products to creators. Set up campaigns, invite creators, and track fulfillment all from one place.
Creating a Seeding Campaign
1
Define Campaign Details
2
Set Eligibility Criteria
3
Configure Content Requirements
4
Create Invitation Template
5
Launch Campaign
Invitation Management
Track invitation status for each creator:
- Invited — Invitation sent, awaiting response
- Accepted — Creator agreed, pending address collection
- Address Collected — Ready to ship
- Shipped — Product on the way
- Delivered — Creator received product
- Content Created — Creator posted content
- Declined — Creator declined invitation
Response Rates
Average seeding invitation acceptance rate is 30-40%. Personalized invitations and higher follower thresholds improve acceptance rates.
Product Selection
Configure which products creators can choose:
- Specific Products — Pre-select exact items
- Product Collections — Let creators choose from a collection
- Value Limit — Allow any products up to a dollar amount
- Best Sellers — Automatically suggest top products
Automated Workflows
Set up automations for common scenarios:
- Auto-approve creators who meet criteria
- Send reminder emails if no response after X days
- Follow up after delivery to check on content timeline
- Thank creators after content is posted
- Invite high performers to affiliate program
Next Steps
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