Product Seeding Overview
Send products to creators and track content creation
Last updated: 2026-01-19
Product seeding sends free products to creators in exchange for content. It's one of the most effective ways to generate authentic UGC and build creator relationships.
Why Product Seeding?
Gifted products feel more authentic to audiences than paid sponsorships. Creators who genuinely love your product create better content and often become long-term partners.
Seeding Workflow
- Discover — Find creators who match your brand
- Invite — Send seeding invitations via email or DM
- Ship — Fulfill orders through Shopify automatically
- Track — Monitor delivery and content creation
- Collect — Gather UGC for repurposing
Key Features
Gifting Workflows
Create and manage seeding campaigns
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Shipping Integration
Automatic fulfillment through Shopify
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Content Tracking
Monitor when creators post about your products
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UGC Collection
Save and organize creator content
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Types of Seeding
- Gift with No Obligation — Send product, hope for organic content
- Gift with Posting Agreement — Free product in exchange for content commitment
- Paid + Product — Product gifting plus payment for guaranteed content
- Affiliate + Seeding — Gift product to affiliates to improve content quality
Tracking Success
Measure product seeding ROI:
- Content creation rate (% of gifted creators who post)
- Cost per content piece (product cost / content created)
- Engagement on seeded content
- Conversion to affiliate (gifted creators who join program)
- Revenue attributed to seeded creators
Next Steps
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