Brand Mention Detection

Spark!'s mention detection goes beyond simple hashtag tracking. The system uses multiple methods to find all references to your brand, even when creators don't tag you.

• @Mention Tracking — Direct account tags across all platforms
• Hashtag Monitoring — Brand and campaign hashtags
• Text Analysis — Brand name in captions, comments, transcripts
• Visual Recognition — AI identifies products in images and video
• Audio Detection — Brand mentions in video audio and podcasts
• Link Monitoring — Shares of your website URLs

Set up the keywords and phrases to monitor:

• Brand Names — Your brand and common misspellings
• Product Names — Individual product names
• Campaign Tags — Hashtags for specific campaigns
• Competitor Names — Monitor competitor mentions
• Industry Terms — Relevant keywords in your niche

Filter the mention stream to focus on what matters:

• By Platform — Instagram, TikTok, YouTube, etc.
• By Follower Count — Focus on larger creators
• By Sentiment — Positive, negative, or neutral
• By Engagement — High-engagement posts only
• By Date Range — Recent or historical mentions
• By Content Type — Videos, images, text

Spark! automatically attributes mentions to the right context:

• Links mentions to existing affiliates
• Associates with seeding campaigns
• Tags mentions from paid partnerships
• Identifies organic vs. prompted content