Commission Structures

Design commission models that motivate your affiliates

Last updated: 2026-01-19

Spark! supports flexible commission structures to fit any business model. Design commissions that motivate affiliates while protecting your margins.

Commission Types

Choose from three commission models:

  • Percentage — A percentage of the order total (e.g., 15% of $100 = $15)
  • Flat Rate — A fixed amount per sale (e.g., $10 per order)
  • Hybrid — Combine both (e.g., 10% + $5 per order)
Which Model to Choose?

Percentage works best for variable AOV products. Flat rate is ideal for subscription businesses or when you want predictable costs. Hybridbalances both incentives.

Product-Specific Commissions

Set different commission rates by product or collection:

  • High-Margin Products — Offer higher commissions to push profitable items
  • New Launches — Temporarily increase commissions for product launches
  • Exclusions — Set 0% commission for already-discounted or low-margin items

Tiered Commissions

Reward top performers with tiered commission rates:

Example Tier Structure

Bronze (0-10 sales/mo): 10% commission
Silver (11-50 sales/mo): 15% commission
Gold (51-100 sales/mo): 20% commission
Platinum (100+ sales/mo): 25% commission

Tiers can be based on:

  • Number of sales per period
  • Revenue generated per period
  • Lifetime sales value
  • Manual assignment (for VIP affiliates)

Performance Bonuses

Add bonuses on top of base commissions:

  • First Sale Bonus — Extra $50 when an affiliate makes their first sale
  • Milestone Bonus — Bonus at 10, 25, 50, 100 sales
  • Monthly Contest — Top performer gets extra bonus
  • New Customer Bonus — Extra commission for acquiring new customers vs. returning

Recurring Commissions

For subscription products, configure recurring commissions:

  • First Order Only — Commission on initial purchase only
  • Lifetime — Commission on every recurring charge
  • Limited — Commission for first X months (e.g., 12 months)
  • Declining — Higher commission initially, decreasing over time
Subscription Best Practice

For subscriptions, offering lifetime commissions at a lower rate (5-10%) often yields better affiliate engagement than one-time higher commissions.

Commission Rules

Create rules to automatically adjust commissions:

  • Exclude commissions on orders with specific discount codes
  • Cap maximum commission per order
  • Require minimum order value for commission
  • Different rates for new vs. returning customers

Next Steps

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