Commission Structures
Design commission models that motivate your affiliates
Last updated: 2026-01-19
Spark! supports flexible commission structures to fit any business model. Design commissions that motivate affiliates while protecting your margins.
Commission Types
Choose from three commission models:
- Percentage — A percentage of the order total (e.g., 15% of $100 = $15)
- Flat Rate — A fixed amount per sale (e.g., $10 per order)
- Hybrid — Combine both (e.g., 10% + $5 per order)
Which Model to Choose?
Percentage works best for variable AOV products. Flat rate is ideal for subscription businesses or when you want predictable costs. Hybridbalances both incentives.
Product-Specific Commissions
Set different commission rates by product or collection:
- High-Margin Products — Offer higher commissions to push profitable items
- New Launches — Temporarily increase commissions for product launches
- Exclusions — Set 0% commission for already-discounted or low-margin items
Tiered Commissions
Reward top performers with tiered commission rates:
Example Tier Structure
Bronze (0-10 sales/mo): 10% commission
Silver (11-50 sales/mo): 15% commission
Gold (51-100 sales/mo): 20% commission
Platinum (100+ sales/mo): 25% commission
Tiers can be based on:
- Number of sales per period
- Revenue generated per period
- Lifetime sales value
- Manual assignment (for VIP affiliates)
Performance Bonuses
Add bonuses on top of base commissions:
- First Sale Bonus — Extra $50 when an affiliate makes their first sale
- Milestone Bonus — Bonus at 10, 25, 50, 100 sales
- Monthly Contest — Top performer gets extra bonus
- New Customer Bonus — Extra commission for acquiring new customers vs. returning
Recurring Commissions
For subscription products, configure recurring commissions:
- First Order Only — Commission on initial purchase only
- Lifetime — Commission on every recurring charge
- Limited — Commission for first X months (e.g., 12 months)
- Declining — Higher commission initially, decreasing over time
Subscription Best Practice
For subscriptions, offering lifetime commissions at a lower rate (5-10%) often yields better affiliate engagement than one-time higher commissions.
Commission Rules
Create rules to automatically adjust commissions:
- Exclude commissions on orders with specific discount codes
- Cap maximum commission per order
- Require minimum order value for commission
- Different rates for new vs. returning customers
Next Steps
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