Attribution Overview

Attribution determines which affiliate gets credit for a sale. Spark! uses sophisticated tracking to ensure accurate attribution across devices, sessions, and time.

1. Click Tracking — When a visitor clicks an affiliate link, Spark! records the affiliate ID, timestamp, and device fingerprint
2. Cookie Storage — A first-party cookie stores the referral information on your domain
3. Conversion Tracking — When an order is placed, Spark! checks for referral cookies
4. Attribution Logic — The configured attribution model determines which click gets credit
5. Commission Calculation — Commission is calculated and credited to the winning affiliate

For complex customer journeys with multiple affiliate touchpoints, Spark! tracks the entire path:

• See all affiliates who contributed to a conversion
• Understand the typical path to purchase
• Identify which affiliates are better at introduction vs. closing
• Configure custom attribution weights

Customers often start on mobile and convert on desktop. Spark! handles this through:

• Customer Accounts — Link devices when customers log in
• Device Fingerprinting — Statistical matching of devices
• Email Matching — Connect journeys via checkout email